Apple Over-ear Headphones Release
- Adorn Themes
The rumour first came from KGI Securities analyst Ming-Chi Kuo, who issued a research note in February 2018 saying: "Apple to have own-brand, high-end over-ear headphones with all-new design; to be as convenient as AirPods with better sound quality; shipments to begin 4Q18F at earliest."
Bloomberg notes that the addition to Apple's wearables and accessories segment - a category that includes AirPods, Beats headphones, the Apple Watch, Apple TV and iPad accessories - makes sense as during their February financial results call the company revealed that they saw a surge of 70 percent in wearable product sales in
According to Kuo, these "high-end over-ear headphones" will make Apple's "acoustic accessory lineup more complete". Apple's decision to launch more headphones, despite owning Beats, will build on its 'Pod lineup that includes EarPods, AirPods, HomePod and the iPod.